Which of the following must be included in vehicle advertisements regarding pricing?

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Prepare for the Wisconsin Auto Salesperson License Test with engaging questions and detailed explanations. Enhance your study with practice quizzes and track your progress towards licensing success!

The correct choice is that all charges except sales, title, and registration fees must be included in vehicle advertisements regarding pricing. This requirement is in place to ensure transparency in advertising and helps potential buyers understand the total cost of the vehicle, minus the state-specific fees that often vary in amount and are not universally predictable at the time of advertisement.

The rationale behind this guideline is to prevent misleading practices where the listed price is artificially low due to the omission of mandatory additional costs. By having all relevant charges enumerated, consumers are better equipped to make informed decisions without hidden costs coming as a surprise during the purchasing process.

In contrast, focusing solely on a vehicle price with a disclaimer would likely lead to consumer confusion about the total financial commitment required. Simply stating a monthly payment amount does not reflect the true cost of the vehicle and can mislead customers about what they will actually pay. Additionally, advertising the out-the-door price including all fees, while providing clarity for the consumer, goes beyond the requirement to list only the charges that exclude enforcements such as sales tax, title, and registration fees.

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