What should you avoid when stating the price of a vehicle in an advertisement?

When advertising the price of a vehicle, using vague terms like "name your own price" should be avoided because it creates ambiguity and a lack of transparency for potential customers. Clear and specific pricing helps consumers understand exactly what they will need to pay, including vehicle costs, taxes, and fees. Vague statements can lead to confusion and misunderstandings, making it harder for customers to make informed decisions.

In contrast, providing a detailed breakdown of costs, including all fees and taxes, ensures clarity in pricing and helps build trust with customers. Also, offering discounts and promotions is typically acceptable in advertising as long as they are presented transparently and accurately. Therefore, it’s crucial for effective vehicle advertising to focus on clarity and transparency rather than ambiguity.