What should an auto salesperson do when they don’t know the answer to a customer’s question?

An auto salesperson should admit they don’t know the answer to a customer’s question and offer to find the information. This approach fosters trust and transparency between the salesperson and the customer. When a salesperson acknowledges their limitations, it shows integrity and a commitment to providing accurate information. This creates a positive customer experience, as it demonstrates that the salesperson values the customer's inquiry and is dedicated to assisting them.

Additionally, by offering to find the information, the salesperson can either seek help from colleagues or look it up through reliable sources. This not only ensures that the customer receives correct and detailed answers but also enhances the salesperson's knowledge for future interactions. Establishing such rapport can result in increased customer loyalty and satisfaction, which is crucial in sales.