What is the primary regulatory body for auto sales in Wisconsin?

The primary regulatory body for auto sales in Wisconsin is established to oversee and enforce the laws and regulations related to the automotive industry within the state. The Wisconsin Department of Transportation plays a crucial role in ensuring vehicle registration, licensing of motor vehicle dealerships, and compliance with various state laws that govern the sale and transfer of vehicles.

This department's responsibilities include managing the regulation of motor vehicle sales and ensuring that dealerships abide by state laws, providing consumer protection, and maintaining the integrity of the vehicle sales industry. Their function is foundational to the proper operation and regulation of the auto sales market in Wisconsin, making it the most appropriate regulatory authority in this context.

Other options may involve departments that have roles related to taxation, motor vehicle operation, or vehicle registration services, but the Department of Transportation is specifically aligned with the oversight of auto sales and dealership activities.