What is not allowed when advertising "free" merchandise?

When advertising "free" merchandise, it is crucial that the term "free" is used in a way that accurately reflects the offer being made to consumers. Including a purchase requirement to receive the free item violates several principles of fair advertising. Consumers expect that when something is advertised as free, they should not have to spend any money or meet any additional conditions to obtain it. This is essential to maintain transparency and trust in advertising practices.

Thus, to lawfully use the term "free," the item should genuinely be provided at no cost and without a requirement for purchasing something else. Other options, such as offering a free item without any purchase requirement or using "free" for a limited-time offer, are generally acceptable as long as the conditions are clearly communicated. Stating a price reduction on an item is also permissible and does not interfere with the meaning of "free."